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Taking these steps, along with your color selection and composition, will help you create a design that is pleasing to look at and present your information or ideas to the viewer. This contrast helps draw the eye to important areas of your design and helps you have the important information seen first. Limit your font use to two or three font styles.īig, bold fonts like Futura mixed with a clean script font like Quentine creates a contrast between the two. Too many different type styles all jockeying for your eye to look at them causes stress for the viewer. Overloading your design with multiple fonts creates chaos with your design. Using Helvetica with Arial would cause your design to look unprofessional because the two fonts look too similar. Using fonts that look close to each other is unnecessary. You are looking for diversement in your design. If you are using a bold, heavy, slab typeface like ChunkFive as your header, consider using a thinner sans serif font for the body text. Pick fonts that work well together as well as complement the design. Here are a few guidelines to help you choose fonts that work with your design.

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But you also do not want to use a stern, professional serifed font for a toddlers birthday invitation. You would not want to use a fun, cutesy typeface when creating a professional business package with letterhead, envelopes and business cards.

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Using OpenType font on a PC will look the same as on a Mac.Ĭhoosing the best looking font for your design, whether it is a free font or paid font, takes an eye for layout and composition. These are also cross platform and eliminate the chance of type reflow. OpenType fonts also only have one file with all the information for screen and print included. Microsoft created these fonts based on the TrueType structure, but with added behaviors. TrueType fonts, being exchangeable, can eliminate this issue. This is because some fonts, on PC or Mac, even though they have the same name, could be from different type foundries and have different kerning or line heights applied to the base font.

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Sometimes switching from PC to Mac or vice versa can cause type reflow when using the same named fonts. Truetype fonts are also cross platform and can be used on both PC and Mac. TrueType Fonts have all the information for your screen and printer in one. These were produced by Apple and Microsoft to eliminate the need for a two part font suitcase. Both screen and printer fonts must be sent to your service provider to avoid errors. This part has the information to reproduce the font in print either through your inkjet or laser printer, or through your service providers ripping software. You also have to have the second part of the font, the “printer” font, to work properly. If you are missing the screen suitcase, your font could look bitmapped on the screen. The “screen” font suitcase holds all the information to produce the font on the screen of your computer.

These fonts were created by Adobe Systems and consist of two parts. There are three font types that are used most often: PostScript, TrueType and OpenType fonts.

Once you have decided on a free font or a commercial font, there are a couple terms you need to know. They sell these fonts for profit and to help fund future font projects. Companies like House Industries and OkayType hire top notch font designers to crank out beautiful fonts such as Rat Fink and Latino. These fonts are produced by design companies who spend hours creating and modifying font collections that are precise and expertly created. To use for commercial projects, the author of the fonts may ask for a donation. Just make sure you read the disclaimer as some fonts are free only for personal use. Free fonts are created by designers who are passionate about fonts and want to add value to the community without charging a price for their work.

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You can find free fonts on sites like and plus a ton of other ones. Which do you choose? Here are some tips to consider when faced with this choice. When you find the perfect font that makes your design come together, you could face two choices.

Serif, sans serif, script, handwritten, fixed width, and they all look great. Fonts are awesome! There are so many type styles available you could spend hours pouring through font sites looking for the right fit.

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